R. L. Winston at LurePartsOnline.com
That’s our secret. When we develop a new fly rod series, we aren’t trying to figure out what will sell, we are simply pushing ourselves to come up with something better that we’d love to use. Our design process is based on creating rods that excel at performing in specific situations. We are fortunate to have friends who love engineering as much as we love fishing. That shared knowledge keeps us on the cutting edge of technology. Hundreds of rolled prototypes later, stress tests and late night tweaks —the moment of truth comes with the cast. Once the “Winston feel” presents itself, we know we have a rod worthy of our logo and hand inscription. 90 years in the making.